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Is your business using geo-targeting? The Age (blog)

30.03.10

Let's say you run a business and you know that you want to draw your prospects from a certain geographic area. Perhaps you run a childcare centre and you only want families who live in your neighbourhood. Or maybe you have a function centre in the CBD and only want to run corporate events for certain companies. Or perhaps you're a state-wide organisation and you only want to deal with people in your state.

These are all examples of businesses that could benefit from geo-targeting. By this, I mean determining the actual location of a website visitor and delivering your specific advertisements to them. According to Mike Rhodes, CEO of WebSavvy , says that an increasing number of his clients are taking advantage of geo-targeting when using Google AdWords . WebSavvy is a specialist online marketing agency that generates leads and sales for businesses.

When business owners discover AdWords, they often tinker around with advertising campaigns and start displaying their ads online. Google AdWords has low barriers to entry; you only pay when someone clicks on your advertisement and you can set a cap on your daily spend in AdWords. It's also very easy to use at a basic level. So it's very tempting for business owners to want to look after their AdWords accounts themselves.

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